Postcard Secrets Your Competition Doesn’t Want You to Know

Are you getting the most out of your postcards? Although many businesses use them as a way of marketing, most fall short of reaching the postcard’s full potential. Here are some secrets about postcards that your competition doesn’t want you know about.

A Postcard is Better than a Letter

You might be thinking that a letter is better because you can put so much more information in it. However, there is one thing to think about - what about that pesky envelope? Think about when you go through your mail. Many people will flip through it quickly, pulling out the mail that they want to keep and discarding the rest. You are mentally judging each piece in your mind - is it a letter? A bill? Junk mail? Unless the advertisements are something that catches your eye, chances are they end up in your trash bin unopened. With a postcard, even if they throw it away, they still saw the majority of your message in that quick glance. Thus, your message always gets seen, even if it doesn’t get kept. With an unopened letter, the message never gets seen.

You Must Send Repeat Mail

Many companies make the mistake of sending out a postcard once and never again. Do not do make this mistake! You must send out repeat postcards. Sending postcards out once will not have a huge impact on your bottom line, but sending them out multiple times will. Keep in mind that sometimes people need to see the message several times before they are convinced.

You Get What You Pay for

It is true - postcards can be one of the cheapest forms of advertising available. However, think carefully before going with the budget postcards from your printer. If you can, ask for samples so that you can see the difference in quality between the budget cards and the higher end ones. In some cases, it may be worth spending the extra few cents per card to make a better first impression.

Too Much Color Overwhelms

If you talk to people, they are sure to tell you that they want full color on both sides of the postcard. In reality, however, this is too confusing on the eyes and can keep your message from being viewed. You should utilize full color on the front, but keep the back in black and white. This will make it clearer where your message is.

Always Do One Promotion at a Time

Some companies will try to turn their postcard into a mini-catalog. However, keep in mind that you are striving to give your audience all the information they need in the quick glance your postcard will get while they are sorting through the mail. Too much information and too much text will just end up in the garbage unread. The front of your card should feature one item. One product, one sale, one announcement - whatever you decide, just put on one item. You can make a note on the back that you have additional offerings, but if you want to give those offerings the spotlight, do it on another card.

You Can Grow Your Company Using Only Postcards

Many companies waste time and money creating marketing campaigns using a variety of sources. However, you can grow your company using just postcards if you are so inclined. The key is consistency. Mail your postcards out on a regular basis - once a week or once a month preferably. Postcards will get the message out and do so effectively; there is no need to waste your advertising dollars in another medium.

Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of corporate and postcard printing services that PsPrint offers to maximize your company’s branding efforts and marketing presence.

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